Freelance Groupe

Freelance Groupe is the meeting place for freelancers, the global business platform for freelancers and employers who want to “work differently”, regardless of their size and their geographical location.
I was asked to create for them a new branding line that reflects security and longevity. In order to infuse the two concepts, I decided to modify the emblem of infinity with "square" borders. The whole symbole reminds the letter "F" for Freelance. Through the colors I tried to give a young and fresh identity to the company, serious but open minded.
I later expanded the logo to the 4 subsidiaries of the group (Freelance, Provigis, Rm Pro and Valor).